Design Guidelines from FastCo:
It should arise from a story about what design means in the context of innovation. It should be a form drawn from a viewpoint about what innovation is. As a guideline, the awards were judged on six dimensions: business impact, beauty, originality, functionality, social impact, and depth of user insight.
Designed at NewDealDesign
Designers: Chad Harber, Ken Jasinski, Ara Arcle, Jin Wu
An Award for Designers
Fast Company Magazine – a top tier digital & print design magazine commissioned a request for proposal to a number of design agencies in a competition to design the physical trophy for their inaugural ‘Innovations By Design Awards’. NewDealDesign won the RFP and I was chosen to lead the project.
Winner & Finalists Awards
To differentiate the Winner awards from the finalists, a solid polished metal 'jewel' was placed into the Winner trophy.
Hundreds of hand made models where developed to study scale and presence of the award.