The Sling 700u represents a paradigm shift in CE; a true innovation in enclosure design. By fundamentally questioning the essence of a product, we were able to strip away the unnecessary plastic skin and reveal the elegant heat-sink within. A striking statement of beauty using recyclable aluminum lattice, the 700U is an extreme case of material honesty and precise design intent. This iconic object is a ‘Best in Show’ and Gold winner at IDEA 2010.
Designed at NewDealDesign
Designers: Inbal Etgar, Chad Harber
“The absolute but meaningful reduction of the elements and the resulting functional clarity and aesthetic are as close to poetry as one can get in industrial design.”
Stefan Pannenbecker - VP, Industrial Design, Nokia