FitBit One

FitBit One

Powered by sophisticated 3-D motion and altitude sensors, the One counts steps taken, stairs climbed, calories burned and even quality of sleep, conveying this data through a disappearing OLED display. Low-power Bluetooth 4.0 automatically pushes this data to your iPhone, Android device or to your computer. 

Designed at NewDealDesign

Designers: Yoshi Hoshino, Susan McKinney, Chad Harber

Evolution of a Lineage

Evolution of a Lineage

The One’s refined two-tone color scheme conveys Fitbit’s product strategy with clarity. A bright OLED display is located behind clear jewel toned plastic, hiding the display when off and tinting it to match your device when on. An anodized aluminum back is an honest material in your hand and conveys luxury while adding strength and providing a high-end quality feel. 

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Wear-ability

Wear-ability

Key design principals were to make it comfortable, versatile, and concealable so that it can be worn effortlessly day and night, wearing casual jeans, suit coat or a tight dress, as indented users are both men and women. 

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